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Learn the Proven Framework Behind Building Iconic Brands—Without the Six-Figure Price Tag.

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Build a Brand with AI-Powered Precision

What if you could build a world-class brand using the same AI tools top agencies rely on guided by the experts behind the NBA, American Express, and Xerox?

Welcome to BrandAID: Access our proven branding framework, supercharged with cutting-edge AI, to fast-track your brand creation journey.

This is the same strategy we’ve used for Fortune 500 brands now made accessible at a fraction of the cost.

  •  AI-Enhanced Branding: Use AI to streamline everything from naming to messaging, making your brand smarter, faster, and more impactful.
  • Proven Framework: Learn the step-by-step process behind iconic brands, taught by Alan Siegel, Claude Singer, and Tennyson Singer.
  • Real-World Strategies: Discover how AI fits into the legacy branding strategies that power the world's most recognized companies.

 

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MEET YOUR INSTRUCTORS

ALAN SIEGEL 

The man who created the branding industry as we know it. One of the most respected branding figures in the world, Alan Siegel transforms how complex organizations communicate. His team has rebranded Fortune 500 companies, government agencies, biotech innovators, and cultural non-profits.

Now, he's bringing his agency insights directly to you with BrandAID.

TENNYSON SINGER 

Co-founder and Creative Director at Brandsinger, and longtime mentee of Alan Siegel. With a background in private equity analysis and a deep understanding of cultural trends, he helps brands harness AI to super-charge creativity
and output.

CLAUDE SINGER

Veteran of Siegelvision, Siegel+Gale, and Lippincott, Managing Partner of Brandsinger — and Alan Siegel’s partner and collaborator for over 30 years. With a PhD in history and a background as VP of corporate communications, Claude is lead strategist for global brands and feisty
start-ups. He infuses rigorous strategic processes with creative flair

NICOLE PATRICK

Nicole Patrick is a founder, creative strategist, and tech entrepreneur with a passion for mission-driven storytelling. She brings a diverse background to her work, beginning her career as a professional actor and evolving into a serial entrepreneur with ventures spanning pet rescue, technology, and digital education.

TESTIMONIALS

“Alan Siegel has always been a pioneer in bringing clarity and authenticity to branding. He’s done it again with BRANDAID, combining timeless principles with today’s AI tools to give entrepreneurs and leaders a practical blueprint for building brands that last." 

 

– Jim McCann,

Founder & Chairman
1-800-Flowers

“The deafening noise of our world makes it clear that power comes from the ability to get our attention, which is our most precious and limited commodity. Knowing how to get attention through precise clarity and authenticity of ideas is exponentially more effective and lasting than through size and noise. Alan Siegel knows how to find that precision." 

 

– Marietta Robinson,

Former Commissioner
Unites States Consumer Product Safety Commission

“Alan’s vision and clarity were instrumental in transforming Sports and Arts in Schools Foundation into New York Edge, capturing the heart of our mission and amplifying our impact. With BRANDAID, he’s bringing that same timeless wisdom into the AI era—proving that authentic brands are built on insight, not noise." 

 

– Rachel Gadzick,

CEO
New York Edge

“The powerful brand you have created for us has driven growth and market awareness—and more importantly, it captured and expressed who we are, what we do, and why the world should care." 

 

– CEO of Centraleyes

“The brand was so compelling, unique and powerful that on the day we unveiled it in a trade show, [we] signed a 500k contract within the first hour. The reason: ‘This brand stood out, we had to talk to you’."

 

– C-Suite Exec, Somafina

“Between FY2013 and FY2019, we saw a 22% increase in combined revenue (national + chapters)."

 

– Senior Executive, Lupus Foundation of America

To name a few 

BRANDS WE HELPED BUILD 

BUILD ICONIC BRANDS 

BrandAID combines cutting-edge AI tools with decades of branding
expertise to help you create a brand that motivates key audiences. Whether you're a solo entrepreneur, a marketing professional, or a startup founder, our comprehensive course equips you with the skills and strategies used by top branding agencies—without the costly price tag.

What You’ll Learn:
  • How to use AI tools to accelerate your branding process, from naming to messaging
  • Proven branding strategies, from discovery and positioning to design and launch

  • Real-world case studies and expert insights from branding legends like Alan Siegel

  • Action steps at every point for avoiding the ordinary and
    creating the extraordinary

Why Choose BrandAID?

Our course is built on a time-tested branding framework, taught by industry leaders, to give you the tools to succeed. Learn how to create an iconic brand identity, communicate your message clearly, and build a lasting presence, all at a fraction of the cost of hiring an agency.

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