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The legend behind the NBA logo is now your branding teacher

Access Alan Siegel & team's proven process without the six-figure agency price tag

ENROLL NOW FOR 30% OFF

The legend behind the NBA logo is now your branding teacher

Access Alan Siegel & team's proven process without the six-figure agency price tag

ENROLL NOW AT 30% OFF
 
START NOW

Build a Brand with AI-Powered Precision

What if you could build a world-class brand using the same AI tools top agencies rely on guided by the experts behind the NBA, American Express, and Xerox?

Welcome to BrandAID: Access our proven branding framework, supercharged with cutting-edge AI, to fast-track your brand creation journey.

This is the same strategy we’ve used for Fortune 500 brands now made accessible at a fraction of the cost.

  •  AI-Enhanced Branding: Use AI to streamline everything from naming to messaging, making your brand smarter, faster, and more impactful.
  • Proven Framework: Learn the step-by-step process behind iconic brands, taught by Alan Siegel, Claude Singer, and Tennyson Singer.
  • Real-World Strategies: Discover how AI fits into the legacy branding strategies that power the world's most recognized companies.

 

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We are not gatekeeping anymore! Our course, “The Brand Blueprint”, gives you our exact step-by-step branding process used every single day by experts, including legendary brand architect Alan Siegel. All without the half-million dollar price tag.

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WE'VE SEEN THIS PROBLEM IN ALMOST EVERY CLIENT... 

Platitudes Not Strategy

Everyone’s focused on the visual side of branding (logos, colors, etc.), but the core strategy is neglected. Without a solid foundation, your brand won’t stick or resonate with your audience.

Misusing AI Tools

AI is great, but most treat it like magic. The truth is, AI is only as effective as the strategy behind it. Without the right guidance, AI will only speed up a mediocre process.

Inconsistent Messaging

Your brand messaging feels fragmented or unclear, leaving your audience confused about what you stand for or how you're different from the competition.

Nowhere to Turn

You’ve tried piecing together branding from blogs, free courses, and YouTube tutorials, but the advice is all over the place and often contradicts itself.

The game has changed. The principles haven’t.

AI has made it easier than ever to build a brand. But speed without strategy is a waste. Without mastering the timeless fundamentals behind the world’s most iconic brands, your efforts won’t stick.


This course teaches you how to build a brand the right way using proven, enduring principles, then shows you how to supercharge the process with today’s most powerful AI tools. Build smarter. Move faster. Create something that lasts.

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LET US CLEAR THINGS UP FOR YOU...

What sets BrandAID apart is our legacy expertise combined with AI-powered efficiency. We're not just teaching you how to create a pretty logo or catchy tagline. We give you the full-stack, strategic process that the world's top branding agencies use without the hefty price tag.

LET US CLEAR THINGS UP FOR YOU... 

What sets Brandaid apart is our legacy expertise combined with AI-powered efficiency. We're not just teaching you how to create a pretty logo or catchy tagline. We give you the full-stack, strategic process that the world's top branding agencies use without the hefty price tag.

 

Bonus: 

Private brand audit

Tighten your positioning, messaging, or visuals with a custom brand audit. Available only to the first 10 students.

CLAIM MY FREE AUDIT

The Brand Blueprint

$699.00 USD

Here's what you'll get:

  • Video lessons from expert strategists like Alan, Claude, and Tennyson cover:
    • How to use AI tools
    • The role of brands in our culture
    • Brand discovery
    • Brand strategy
    • Naming
    • Creative design
    • Messaging and tag lines
    • Validation testing
    • Brand voice
    • Social media
    • Action steps at every point for avoiding the ordinary and creating the extraordinary
  • Exclusive AI video demos
    • Hands-on AI video demonstrations to establish a solid foundation in brand strategy.
  • Resources & templates
    • Receive our tools, prompts & templates that we use everyday to create million dollar brands.

WE DESIGNED THIS COURSE FOR...

And, yes, we integrate AI tools, but the right way.

We utilize AI to improve thinking, not skip the hard work that creates great brands. You’ll learn how to use AI to complement identity development, including:

  • Brand research
  • Naming
  • Positioning
  • Messaging
Confidently apply AI without losing the clarity and depth that make a brand real.
 
Because branding should never be an afterthought. It is your foundation to building something that lasts.
 
 
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WE DESIGNED THIS COURSE FOR

 Bonus: Private Brand Audit

Tighten your positioning, messaging, or visuals in a 1:1 session with a Brandaid strategist. Available only to the first 10 students.

CLAIM MY FREE AUDIT

And, yes, we integrate AI tools the right way.

We utilize AI to improve thinking, not skip the hard work that creates great brands. You’ll learn how to use AI to complement identity development, including:

  • Brand research
  • Naming
  • Positioning
  • Messaging
Confidently apply AI without losing the clarity and depth that make a brand real.
 
Because branding is not about going viral. It’s about building something that lasts.
GET THE EXACT STEPS

MEET YOUR INSTRUCTORS

ALAN SIEGEL 

The man who created the branding industry as we know it. One of the most respected branding figures in the world, Alan Siegel transforms how complex organizations communicate. His team has rebranded Fortune 500 companies, government agencies, biotech innovators, and cultural non-profits.

Now, he's bringing his agency insights directly to you with BrandAID.

CLAUDE SINGER

Veteran of Siegelvision, Siegel+Gale, and Lippincott, Managing Partner of Brandsinger — and Alan Siegel’s partner and collaborator for over 30 years. With a PhD in history and a background as VP of corporate
communications, Claude is lead strategist for global brands and feisty start-ups. He infuses rigorous strategic processes with creative flair.

TENNYSON SINGER 

Co-founder and Creative Director at Brandsinger, and longtime mentee of Alan Siegel. With a background in private equity analysis and a deep understanding of cultural trends, he helps brands harness AI to super-charge creativity and output.
 

NICOLE PATRICK 

Nicole Patrick is a founder, creative strategist, and tech entrepreneur with a passion for mission-driven storytelling. She brings a diverse background to her work, beginning her career as a professional actor and evolving into a serial entrepreneur with ventures spanning pet rescue, technology, and digital education.

MEET YOUR INSTRUCTORS

ALAN SIEGEL 

As one of the most respected branding figures in the world, Alan Siegel transforms how complex organizations communicate. His team has rebranded Fortune 500 companies, government agencies, biotech innovators, and cultural non-profits.

Now, he's bringing his agency insights directly to you with Brandaid.

TENNYSON SINGER 

Creative Director, Co-founder, and former Senior Strategist at SiegelVision, 10 years experience in brand building, background in private equity analysis and due diligence. Native New Yorker, specialist in media, cultural phenomenon and consumer trends.

CLAUDE SINGER 

Veteran exec. at renowned agencies Siegelvision, Siegel + Gale and Lippincott, Former VP at Aetna and Chemical Bank, Speechwriter for CEOs of Chase and Merrill Lynch, PHD in History, Univ. of Washington, former adjunct prof. at NYU, John Jay and Univ. of Hartford.

TESTIMONIALS

“The powerful brand you have created for us has driven growth and market awareness—and more importantly, it captured and expressed who we are, what we do, and why the world should care." 

 

– CEO of Centraleyes

“The brand was so compelling, unique and powerful that on the day we unveiled it in a trade show, [we] signed a 500k contract within the first hour. The reason: ‘This brand stood out, we had to talk to you’."

 

– C-Suite Exec, Somafina

“Between FY2013 and FY2019, we saw a 22% increase in combined revenue (national + chapters)."

 

– Senior Executive, Lupus Foundation of America

FAQs

The Brand Blueprint

$699.00 USD

Here's what you'll get:

  • Video lessons from expert strategists like Alan, Claude, and Tennyson cover:
    • How to use AI tools
    • The role of brands in our culture
    • Brand discovery
    • Brand strategy
    • Naming
    • Creative design
    • Messaging and tag lines
    • Validation testing
    • Brand voice
    • Social media
    • Action steps at every point for avoiding the ordinary and creating the extraordinary
  • Exclusive AI video demos
    • Hands-on AI video demonstrations to establish a solid foundation in brand strategy.
  • Resources & templates
    • Receive our tools, prompts & templates that we use everyday to create million dollar brands.

Psst, by the way, here are just a few

BRANDS WE HELPED TO BUILD

YOUR BRAND

YOUR LEGACY

 Start building your iconic brand today with BrandAID’s proven system, blending legacy strategies, foundational teaching and AI efficiency.

I'M READY

YOUR BRAND.

YOUR LEGACY

 Start building your iconic brand today with Brandaid’s proven system, blending legacy strategies, foundational teaching and AI efficiency.

I'M READY