Brandaid | Free Workshop

Free Brand Workshop: Fix What’s Not Working in Your Brand

Learn the 3 rules that define strong brands.

Free Brand Workshop: Fix What’s Not Working in Your Brand

Learn the 3 rules that define strong brands.

HURRY! We have limited spots available.

Free Workshop: The 3 Rules Behind Every Brand That Works

Learn how to evaluate your brand and fix what’s not working.

Thursday, April 16th, 6 pm EST.

What You’ll Learn:

1. Own One Thing
Why the strongest brands are built around a single, clear idea, and how most companies get this wrong from the start.

2. Make Your Name Work
Your name isn’t just creative. It’s your first positioning decision. Learn how to evaluate whether yours is helping or hurting you.

3. One Trick, Napkin-Simple
Great design isn’t complex. It’s focused. If your logo can’t be sketched from memory, it’s probably not working.

What This Looks Like In Practice:

You’ll see real examples from:

The NBA logo and CitiGroup
Brandsinger work like Centraleyes, Visory, and Equativ

We’ll break down what changed when these brands got it right, and what wasn’t working before.

MEET YOUR INSTRUCTORS

ALAN SIEGEL

As one of the most respected branding figures in the world, Alan Siegel transforms how complex organizations communicate. His team has rebranded Fortune 500 companies, government agencies, biotech innovators, and cultural non-profits.

Now, he's bringing his agency insights directly to you with Brandaid.

TENNYSON SINGER

Creative Director, Co-founder, and former Senior Strategist at SiegelVision, 10 years experience in brand building, background in private equity analysis and due diligence. Native New Yorker, specialist in media, cultural phenomenon and consumer trends.

CLAUDE SINGER

Veteran exec. at renowned agencies Siegelvision, Siegel + Gale and Lippincott, Former VP at Aetna and Chemical Bank, Speechwriter for CEOs of Chase and Merrill Lynch, PHD in History, Univ. of Washington, former adjunct prof. at NYU, John Jay and Univ. of Hartford.